Full Transcript

Utsav Somani: All right, listeners, hope you've had a good weekend. Today we're here with our one and only guest, Sashank of The Whole Truth. He's coming out of the press work with a fresh $51 million raise, so let's break it down with him. Sashank, welcome to the show.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: Thank you for having me. Let's go.

Utsav Somani: Sir, because of you, all the VCs, all the D2C brands have started saying to add protein to it. How do you feel about that? So you were the food farmer before the food farmer, actually, right? And pen was your medium. I remember that post that you did, I think you were chatting with somebody from Bloom Ventures, I think, where you said that pen was your medium of choice, but now you're doing video as well. So tell us about your content journey first, and then we'll go into the world of protein and Whole Truth.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: I think the world calls it content, we just call it speaking our truth. And then and then whichever is the medium in which you can express it best, you do that. I think of myself as a writer, like writing is the way that I express myself. So I started off writing a blog, that's how the company started. I never knew that I'm going to start a company, I was just writing a food and fitness blog, which is born out of my own fitness journey. And that's how organically it started. But then, you know, the world changed and, and the social media lords who sit in Menlo Park said that now you must make videos and now we're making video, but we make long form video, because we believe that context is everything. And yeah, that's how that's been.

Utsav Somani: And they're calling it the new media now. So we're also trying out a new media experiment at TON. So basically, we do these live stream shows to come and chat with founders and go behind the headlines as well. So tell us about your blog and your fitness journey as well. And how did you land up at Protein?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: So first, actually, let me take the second part of the question, as I keep saying, it just so happens that right now we are selling a lot of protein bars and protein powders. But I don't think of the whole truth as a protein company. I don't think of it as a healthy food company or a snacking company, I think of it as a truth company. We're trying to build a brand that stands for truth and trust. And if we can do that, I mean, even now, there's a brand from which you buy dark chocolates, which is super indulgence and protein powder, which is highly functional. You will be hard pressed to find one more brand in the world that can sell you this spectrum of products. It's like saying you will buy, you know, I don't know, protein powder from Lid, right? Or you will buy dark chocolate from Optimum Nutrition, right? It doesn't happen, but it happens for our brand because I think consumers just trust us to bring honesty and transparency to whatever we do. Yeah, so we didn't land on protein, we just landed on truth and we are applying that insight to more and more categories. Hopefully, five years down the line, when we have this call again, we'll be talking about something completely different that we've applied ourselves to.

Dhruv Sharma: Don't discontinue the chocolates though, Shashank. No chance.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: The dark chocolates are not going anywhere. The milk chocolates, unfortunately, we're not able to sustain.

Utsav Somani: And in the world, I mean, Cocoa became expensive, right? You put out a post also, and I think the prices shot up. Just like Gold and Silver prices are going up, Cocoa's prices have gone up as well. So how do you tackle that?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: We just increased prices. We had, you know, one of the things about real food is you have nowhere to hide. You can't, you know, most of the industry shifted to dark compound and cocoa butter substitutes, which are all basically fancy names for chemicals, which taste and feel the same like cocoa, but they are not. Because, you know, most brands don't have pricing power, they're not price elastic, so they can't take 10-20 rupees of price hike, even though their input cost has gone up by 40-50%. So they just go and change the formulation. We don't do that. So we took up prices by 70%, like this dark chocolate that Dhruv just showed, two years ago, it used to cost 200 bucks, that same bar, no change in size. We don't do shrinkflation, we don't do gram-age change, we don't do all of that shit, right? So that 200 rupee bar, we made 350 in one go. Like I come from Unilever, you tell someone that someone took a 70% price hike in one go, they will laugh you out of the room, this doesn't happen.

Dhruv Sharma: Shashank, explain shrinkflation once, I think it's a post-COVID phenomena that we don't often realize, right?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: No, no, this is very old, I mean, it became popular parlance post-COVID, but shrinkflation basically came from price point packs that, you know, India is a sachet market, 2 rupees clinic plus shampoo, 5 rupees lipoid tikkia, 10 rupees Vimbar, you don't want to leave these price points, because those price points are magical, but your in-post costs are going up, so what do you do? You reduce the gram-age, that's shrinkflation, effectively, that I didn't increase the price, but I made a 50 gram tikkia into 48, 47, 46, slowly, and because I sliced it over years, so the consumer doesn't care, the consumer is not perceptible, because one gram is decreasing over time, right? We don't do that. So we took up pricing by 70% and volumes dropped by 15-20%, so net-net we gained 50% value. We shed the last 10-15% consumer, who really could not afford, you know, this expensive, but the remaining 80-85% were like, we are not going to buy any other chocolates, so if it's 350, it's 350.

Utsav Somani: And Abhi, when I was reading on Twitter, the amount of adulteration that's happening in our country, right? Everything from paneer to like, I mean, basically everything. So minute you said that your mission is that you want to be the truth company, and food is one aspect of that also, so you don't want to be identified as a healthy snacking company. Do you think there's space for someone, or including the whole truth, to become the private data-verified FSSAI of India? Clearly, they're not doing a good job at it.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: I don't think so. I actually think the regulator is very unfairly judged in our country. Are they the best at their job? Maybe not, but it's a tough job. Like, there are 3-4 crore food sellers in this country, and the spectrum ranges from the, you know, the vendor on a cart to Unilever and Nestle, right? And the regulator is very understaffed. So there's no chance that they can go and be checking everyone everywhere. And our food laws are actually some of the best in the world. They're not bad at all. But they don't have the ability to be checking proactively, because they don't have enough manpower, they don't have enough resources. So they check reactively. If someone complains, then they go and check. They can't be going to every factory every day and checking if everything is fine. That has to be done by the, you know, food organizations. And there, I mean, yeah, we have a problem that, you know, which is why Indian business is not viewed very respectfully, that there, if we have the ability to take a shortcut, more often than not, Indian businesses take a shortcut that no one is coming to check. No one knows what's going on here. So, because that is self-regulation. Regulator will never have, I mean, it's a very populous country, a very complex country. There's no chance a regulator can check it every day.

Dhruv Sharma: And Shashank, tell me, like, what do you think? Is the consumer becoming more and more nutritionally aware or sometimes do we just like think that is, I mean, do we overstate that sometimes in a marketing context?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: Dude, my consumer, which is the top 2% of the country, I will speak only for them. I think I understand them very well, which is us on the call. We are definitely doing it. I mean, if you think it is true for you and for me and for Utsav, I would assume it is true for our friends and family also.

Dhruv Sharma: But through them within the household, are the numbers growing across different age groups and so on?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: 100%, dude. Like our protein powders, the reason why it was such a breakthrough is the number of people who are telling us that they've gotten their parents started on it. Their teenage kids started on it. Their wives started on it. These are cohorts which are not touching protein before. And the reason was not that they didn't know that they needed more protein. It was that there was this doubt that I don't know what this is. These are steroids. These are for gym people.

Dhruv Sharma: Kidney will get spoiled.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: Kidney will get spoiled. And human beings are emotional, irrational beings, no matter how much we like to project otherwise. And a large part of not wanting to touch protein powders is the way those brands looked and felt also. Like black comes in a big box. So it just completes that image of that it is not for me. When someone came and solved all of those problems, I think our per household consumption value would be like 2-3x of the next guy. It's not as if we are selling to 2-3x number of households. We're just selling a lot more in every household.

Utsav Somani: And I mean, you were pioneers, right? I mean, that Ziploc. I mean, bags, everything, right? What you mentioned, the big black box, it makes you feel like a protein supplement and stuff. So I think it changed that perception that even females now start having it, even if they're not working out. But I don't think that India knew that it needed more protein. I think you were the first person to tell us that. I mean, before Whole Truth, like honestly, I never thought of protein that if I'm not going to the gym, I will not take more protein. And I consider myself to be fairly well-educated spending time on Twitter. This is I'm talking 5-7 years back. Do you think like India knew that it needed more protein? I don't think so.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: I don't think honestly, I think you're being extra kind. Most probably, you know, you were having a lot of or hearing a lot of conversation about protein in the background, but you never engaged with that conversation because you never felt it was for you is most probably the context in which then Whole Truth happened. And because Whole Truth gained your trust, we also gained your ear like you heard us. But I don't think any single brand can affect a trend at a cultural level. And protein is a trend at a cultural level. In that sense, we are riding that wave. But because we've been able to engage our audience and they've seen the consistency of our mission and they trust us, we get their ear. When we speak, we get heard. I think that's the difference.

Dhruv Sharma: I'm going to recall an anecdote, Shashank. I think when so you obviously don't add preservatives and therefore the products have a shorter shelf life. And maybe, you know, you're holding on to more inventory than you want to. And you guys sometimes just let people know, right? This thing is going to crumble more easily than the other ones. But that's not because it's on bad. It's because we want you to have this. How do you make decisions like that? Those really small marketable moments you could decide? Do you delegate things like that within the team?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: Actually, the incident that you're talking of, I didn't even know that the team had done that. Which was one of the very proud things for me also. Because since it started happening a lot of late, that now that our culture is, you know, both percolating and you know, culture is a lot about stories. And now that stories are filling up. It's been 6 years for the company. So there's a lot of more stories which are going around. I think that's percolating. Yeah, no, no, I can't possibly design all of that.

Dhruv Sharma: That is very cool. Did you get an oath on Independence Day?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: Yeah. Yeah, yeah. Correct, correct. That one came from me. Okay. You know, we should take an oath. So it's still a mix, but I'm seeing a lot more coming. Like, not just coming to me, it's just happening on its own. People just know what the right thing to do is and they're doing it.

Utsav Somani: And tell us a little bit more about the company as it stands today. The 51 million, where is it going to be spent? Where do the sales come from? What products are waiting for you?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: So the sales are a decent split across channels. So about 25-30% of sales are actually still D2C. Another 40% is QuickCommerce. Another 20-25% is marketplaces like Amazon, etc. And only 5-7% is offline. Offline is still quite small. So largely still an online company.

Utsav Somani: Do you think like, I mean, Whole Truth is a category where impulse purchases are being made?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: I don't think QuickCommerce is impulse purchase anymore. Protein powders category is growing so fast. Yeah, QuickCommerce is just taking over all sorts of shopping machines. And you should again, just think about your own purchase behavior. And you'll see what I'm saying. If you're buying 1-2 kg packets, there's no impulse in QuickCommerce. By a long shot. And the money hopefully will not get used. This is literally just to spruce up the balance sheet. So that we can go to banks and get more efficient working capital lines. You know, because banks like to see collateral. We're still not profitable. Hopefully that's the big task for this year. This year we have to get profitable. And till the time we're not, I've literally raised the money to show the big banks that we're working with. That, you know, you're safe. Your money is not going anywhere. And give us, don't treat us like a startup. We are not. We are now fairly scaled. And you can see our P&L etc. Balance sheet is strong. Give us working capital lines which are very efficient.

Utsav Somani: And as you build manufacturing sort of capabilities even deeper. Like, do you think in vertical integration, India still imports most of its whey, right?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: Yes, whey will be imported for a long time. There is a lot of structural problem there. Because whey is a by-product of cheese making. And in India, the cheese market is very low. So we have a lot of milk. But we eat very little cheese. So how will we make whey until cheese is made? And where will you sell cheese? In India, the cheese market is so small. And especially you need the more sour, stringent cheeses. The Goudas of the world, from which good whey comes out. The water of paneer etc. That doesn't have very high concentration of whey. So it's a bit of a structural problem. Some people are solving it. Amul is putting up a factory etc. But I think whatever they make, they will consume it themselves. So, for the foreseeable future, I see it being imported.

Utsav Somani: And plant protein and this fermented yeast protein, we had the founder of SuperU also come on the show and talk about fermented yeast protein. What do you think about the future for those categories?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: I think everything will make a space for itself. Plant protein is a separate thing and yeast is a separate thing. Plant is a time-tested ingredient at least. Our philosophy is about time-tested ingredients. We believe that food science usually lags reality because most research is funded by food companies. So, for 10-20 years, an ingredient is told to be very big and then it turns out that it was problematic. So, we believe that only time and time measured in decades can tell whether a food was good for you or not. And hence, we only believe in foods which have existed in the food supply chain for 50-100 years. Less than that doesn't make our cut. So, on that front, yeast doesn't make the cut for us. It's a very new ingredient. Pea protein, brown rice protein, these have existed for donkey's years. They have a taste problem. It's very difficult to make something tasty with that. But yeah, those are two different things. But I still think not everyone aligns with our food philosophy. Not all consumers want what we are doing. So, I think those things will create niches for sure.

Utsav Somani: And you mentioned... I mean, just I'm referencing his post about the David protein bar. You mentioned one kind of fact that they use and it's not time-tested. So, the philosophy that you said 100-250 years. Yeah.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: You can't tell. In the 1980s, US advertising, which is equal to world advertising, whatever US sells, the world buys was selling us sugar and cigarettes as great things. And we were buying it. And then in the 2000s, they said, oh shit, it was a mistake. At that time, they used to say, fat is fat. You get fat by eating fat. And then they said, oh shit, it was a mistake. Eat healthy fats.

Dhruv Sharma: Eat healthy fats. The villain keeps changing, I think, in food science.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: There should be a villain so that the American marketing machine can come and sell you that solution. And usually, if you go back and see, behind that research paper, somewhere, if you trace the funding, it's the funding of a big food company. So, it's problematic.

Dhruv Sharma: I was going to ask, Shashank, speaking of supply chains, can you take us a little bit behind the scenes, where do you source it, where do you warehouse it, where are the factories, how much is automated? I'm super curious.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: So, our ingredient supply chain is fairly global. So, the top 5 ingredients are whey, dates, almonds, cashews. These 4-5 things are the big ones. And whey mostly comes from Europe. Almonds mostly come from California. Dates mostly come from the Middle East. Cashews come from India and a little bit from outside. And in these 4-5 ingredients, our largely cocoa. Cocoa is the other one, fifth one, which half comes from India and half comes from outside. We are trying to do more of India as we go, but Indian cocoa's notes are more bitter, more complex. So, you have to figure out how to manage the taste, etc. So, these top 5 make up about 70-80% of our value buying and they come from all over the world. Production, we still do 85-90% of it in-house. Some bit of it is outsourced now, but largely it's still in-house. We have a big factory in Bhiwandi now. Earlier, it used to be inside Bombay. So, all the stuff comes from somewhere, then food is made there and goes out from there. It's very simple. We have single point places.

Utsav Somani: The recipe of food, R&D, where do you do that from? The bars were addictive. I remember having two every day, like sitting at home during COVID and just eating two bars. I think entire Angelus India team was hooked to these bars. I mean, they were addictive. They still are. But where did R&D come from?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: It's all in-house. Rachna, who's now my co-founder, she's the chef. She's the one who keeps doing new things. We have our own R&D kitchen, which is right inside our office. We've always had our content studio and our R&D kitchen inside office so that you know people can see that we do these two things. These are our core strengths and we do it in-house. And on that also, honestly, philosophically speaking, all art is the result of some hard constraints. So is with our food products that the constraints are so hard that what we don't do is so hard that you start with a very small list of ingredients. No other ingredient passes our filter. So you have to do something with those ingredients to make food. The great thing is when you start with good ingredients, food usually turns out to be tasty. And think about it, like we're the best restaurants that you go to or even your mom's food. Everyone thinks their mom's food is the tastiest food in the world. It can't be true, right? Like everyone's mom can't be the best cook in the world. It's because she will get fresh produce, great produce. She's not putting some chemical ingredients in your food. She's just taking a few ingredients and not processing them madly, just minimally processing and cooking them, which is our philosophy also. We actually struggle more because we started with packaged food. So bringing shelf life in it, bringing binding in it, bringing stability in it, all that becomes tasty for us. After that, managing all these things requires a lot of production science that how to remove moisture because if moisture is removed, water activity will be reduced, so organism growth will be reduced. So all of that is the tougher bit.

Dhruv Sharma: Do consumers reach out when you discontinue flavors? Oh yeah, yeah. Do you humbly request orange and fig to be like a killer flavor? I miss it so much.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: We have something in the works for that also to bring back some of those things as limited edition batches.

Utsav Somani: But what are the other products? I mean, I'm sure that you don't want to disclose them right now, but just some hints, what else is coming?

Dhruv Sharma: I can tell you.

Utsav Somani: I won't tell you the sequence, but I can tell you. I mean, that's what Dhruv and I were discussing, that you built such a cult following and even the crisis that happened, you put out all the lab reports, everything is public. So that's the level of trust that you want. I mean, anything that you sell, I'll buy. Like now people can blindly follow you. So what are the things that we should look forward to?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: That's your answer, man. Look at your pantry and whatever currently at least whatever is packaged food in there. I'll give you some examples. We'll do everything in the next 5 years. I can't tell you the sequence, but we'll do everything that I'm going to say. So you should have 100% clean label cookies. You should have 100% clean label ketchup. You should have 100% clean label kids food, for example, is a big one. Right? Like, yeah, why did we grow up having 70% sugar disguised as health, right? Like, why aren't there bars for kids? Right? Like, in the kids' tiffin, mom still has to send chocolates. Nowadays it's Halloween in our country. Many kids bring such a big packet of candy which is filled with sugar. Why? Like, right? So we have to solve everything. We have to solve protein for parents. We have to solve protein for pregnant women. I mean, there is an infinite list in packaged food itself. And we are working on all of this. Right? We can't time our R&D cycles because our constraints are so much that it's very difficult to say that we make new things in 6 months. Some things are made in 3 months, some take 2 years to make some things. You can't time it but can tell you that in the next 5 years everything will be solved. Including I think we should solve pet food, for example. Pet food is shit. It's absolute shit. In fact, like, I don't know. Did you know that Indian regulation is that you don't even have to declare the ingredient list on pet food. So you can't even tell what you are feeding your pet. Right? So it's so insane.

Dhruv Sharma: And pets keep getting like human diseases like the number of dogs who get cancer and then just pass like because they are eating kibble.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: And there is now apparently enough research that shows that the more a country goes to kibble the lower the lifespan of a dog. So but the problem is that if you feed Indian home food then there is a problem because if you feed curd rice then there will be zero protein. You need a lot of protein. So too much to solve man. So there is no shortage.

Utsav Somani: I think they are doing this own range called hearties where they are like coming their ads, Instagram ads is human grade in India. Even the founder is testing them on an Instagram ad. The same food they are feeding their pet. We will switch entirely to that.

Dhruv Sharma: But will you have walk-in stores at some point Shashank?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: EBO in its normal form requires us to have a very large range. Otherwise you know if even after coming to my shop if you have to go to quick commerce or nature's basket then why would you come to my shop? Because you get everything there too. Right? So unlike you know jewelry or luggage etc. where there is a shopping machine because I have to go and get a suitcase for them making an EBO makes sense. We need a larger range to have an EBO but I think there might be a more interesting way for us to do it which I won't talk about it.

Utsav Somani: But tell me these problems like lactose intolerance right? I mean it might be a sensitive topic for many people but were these invented or discovered very recently? Are these because of the food supply problem that we have like the supply chain issues or quality of stuff that we have been having or they have been around for a while and we have just not known about it?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: Can't say. Don't know. But yeah if we know about it now I think that's step one. If people know that they are having lactose problems then they should act on it. It's just that it's a spectrum it's not binary. Whether I am intolerant or not. And age plays a big role with it. Like most kids are not lactose intolerant. Age that lactase enzyme production goes down and 40 plus 50 plus you start becoming lactose intolerant.

Dhruv Sharma: Growing up it was not an option also right? I mean refusing a glass of milk was next to impossible.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: And most kids actually science shows that most kids produce a lot of lactase. Most. Not all but most too. Guys time check also.

Utsav Somani: Time check? Yeah. Alright so final question. Dhruv anything from your side?

Dhruv Sharma: I have run through all the questions I had for Shashank.

Utsav Somani: Where does this protein market go Shashank? I mean you started this very philosophical zooming out like 30,000 feet like I mean so many players have propped up they have copied your branding, they have copied I mean literally so many other things from and you were the true pioneer in this space. So packaging the way they do labels clean label I mean you literally educated India about these clean label products. Right so what is the I mean the competition is just too intense like where does this go from here?

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: I actually think there is enough room for it. See first of all what was our mission? Our mission always was to create such an example that consumers force everyone else to live up to your standard and if that happens the consumer wins. Right so in a way what is happening is good. If you know a lot of the brands that you are talking about are actually from the same house of brands which was selling shit earlier. Right so it's forcing people to change for the better. Right so it's a good thing no problem. Second as I said we will keep making new things because this is our truth brand this is our protein brand. Right so the real product to copy here is come and copy our culture and our people and our mission and then live it everyday and if you can then I am very happy losing P. Right I mean it's in the living it everyday where people falter because currently it's being seen as oh shit there was a gap in the market so we didn't know that people want clean protein. Right I didn't start like that I started like if Whole Truth will make protein then it will be made like this or else it won't be made. I didn't care what was the gap in the market I didn't know that protein will work so well I was already making 4 categories I will make 4 more categories one of them will work like this the other 3 will work fine I don't know. Right so we don't worry that much we worry I mean it burns our blood when people like blatantly copy etc we feel bad but I think it's a very long race in a mature market like US we say India has this much competitive intensity I mean US is a market with competitive intensity there even today David Bar launches and becomes 100 million in like 2 years right so I think a lot more brands will happen the real question is how many companies will you and I still be talking about 5 years down the line when I started with protein bars the folks who were the talk of the town are dead and gone now like they are sold off they are not talked in the same respectful way in which they were earlier etc so game is of endurance and hence I just keep reminding myself and everyone internally just focus on this one be inward focused just figure out how we will be here for 100 years everything else will take care of itself

Utsav Somani: Alright Sushant thank you so much for giving us your time and looking forward to all the new products that you bring to the market. Cheers.

Shashank Mehta, Co-founder & CEO, The Whole Truth Foods: Thank you for having me. See you guys.

Dhruv Sharma: It was super fun Alright Dhruv did you see the soap bowl on the weekend? Not yet but I will check it out.

Utsav Somani: I have never really gotten the rules but I am a really fan as you know I mean just spending time on tech twitter now you realize that how much of a cultural influence that this thing has like I mean we have discussed the Claude ads and the opening and this thing apparently like all the ads this time were like either AI or tech or something to do with it.

Dhruv Sharma: This one event has more than 120 million eyeballs or something right like a third of America watches it live.

Utsav Somani: 127 million I am just pulling up the stats that the team has shared. A 30 second spot costs approximately 10 million dollars. I mean it's insane and for a 4 hour broadcast they make around 600 million from just this and this time Paul Allen's team won

Dhruv Sharma: There is something called the half time show there was a guy called bad bunny this year I was like what is bad bunny otherwise if there is a bunny it better be good but

Utsav Somani: post correctly like why is a Latin American guy singing in a language that we can't even understand and make America great again so he is taking the immigration issue very seriously but the funniest was this company AI.com launched this thing. They paid 70 million dollars for the domain name.

Dhruv Sharma: Is this the most expensive domain name ever?

Utsav Somani: Probably is and I mean you open the website it's I mean it's a joke honestly firstly I mean during the Super Bowl it crashed apparently according to twitter basically the most embarrassing

Dhruv Sharma: live demo ever

Utsav Somani: most embarrassing live demo when you spend 70 million for a domain and launching it during Super Bowl you better make it worth it right I mean in the sense like get the basics right and funny enough it is owned by this guy or the company called crypto.com so they have crypto.com and AI.com so at least they have two very very good domains

Dhruv Sharma: I have a suggestion for him after the Super Bowl mess up like nft.com I think I think

Utsav Somani: I think but I mean OpenAI there was a leak which said that that hardware might have come out but I think it was AI generated. Anthropic of course ran the clod ad so it's like Kendrick versus Drake for the tech pros happening live Super Bowl SpaceX did their first ad as well with Elon Musk now finally pivoting to moon by the way instead of Mars oh yeah he said Mars will take 20 years so now I'm shifting focus to moon so he said that he tweeted it he said because the stars I mean the planets align every 26 I mean something like he gives a map so for us to get to Mars I think it's a much longer journey so he had this t-shirt occupy Mars I think that's gonna shift to occupy moon very soon.

Dhruv Sharma: Okay I never knew Mars ka rasta moon se hote ho jaata hai but if Elon says it then so be it so be it. Alright folks yeah you were about to wish everyone good bye. I was going to say in our IPL do we have something that's equivalent of the half time show?

Utsav Somani: Not really not really but for RCP there are a lot of people who bid including the ManU team owner I think he's the highest bidder apart from a couple of other people but I don't think there's a half time show equivalent for IPL I think it's just I mean one big couple of months of games every single day Alright let's end the show on that note we'll see everyone on Wednesday at 4 o'clock bye bye

Speaker 4: Thanks for tuning in