Full Transcript

Dhruv Sharma: Hey there listeners, thank you for tuning in. This is stream 105. Today we are going to discuss one of my, arguably one of my favorite things to discuss in the show, space. Today Utsav and I are chatting with Shreyans, who is the founder of a company called Cosmic Space. Shreyans, welcome to the show.

Utsav Somani: Hi everyone. Shreyans, welcome to the show. Introduce karte the, like I think you were doing quantum computing PhD pehle and now you're doing laser pipes for satellites. So explain that transition, give us the proof of story, what we were discussing before the show started.

Shreyaans Jain - Co-founder & CEO, QOSMIC: Yeah. So I'll see, I'll be very honest. I was building quantum computers back in my undergraduate and this was the similar kind of background that my co-founder is also coming with. He's made quantum satellites before, right? And once we were making this hardware, we realized, hey, this is really cool stuff. And now I get to play God and play with atoms. But market, and that's when we realized, and that's how Cosmic also started out as we wanted to do quantum satellites and work on this very sexy end of the sexy space business, right? We'll do all of this. But as you talk to the market, you realize there's a core infrastructural gap here. We are sending so many satellites up in the sky, but we are still talking to them the way we were talking to them a hundred years ago. And that's not what you do when you go from an endeavor to an economy. So we realized that at the end of the day, we need a very strong and robust communication platform and the optical communication platform and infrastructure that we built today works for all satellites that are going to be laser linked. And this also scales for quantum communication in the future. So I have set my goal that quantum will be done, but today I will solve the optical problem.

Utsav Somani: But I mean, for people to relate that more to this problem, so Starlink uses optical like you explained. So maybe just spend a minute on that. Yeah.

Dhruv Sharma: Also, maybe just do a laser versus radio for us, right?

Shreyaans Jain - Co-founder & CEO, QOSMIC: Oh, a hundred percent. A hundred percent. So the reason why we have satellite internet today is because of the laser connectivity. The entirety of the Starlink mesh is connected through laser links. And that's why he's able to give you that kind of internet. Bill Gates had tried this before, EDM had tried this before. Nobody was able to connect that many satellites because you did not have high throughput connectivity between satellites. Lasers provide that. Today, your radio frequency does 100, 200 Mbps at best. With lasers, you get to 10 Gbps outright. You can go to Tbps levels outright, right? And that is the kind of connectivity that allows scale-based distance, high throughput-based distance. And that is what COSMIC is building. Because if you want to build this very robust communication, then you need high throughput connectivity. And what the other problem that people face in radio frequency, and most space tech founders face this, is that whenever you have to go to space, you essentially have to get a phone number. And this is how I will call her. Now, when this started out as, there were 10,000 phone numbers. Now, all of them have been allocated. And people have to wait 6 to 18 months to just get these phone numbers. Laser connectivity is like Wi-Fi calling. When I pick up the phone, I can just talk to her as is. So that is how we see moving forward, how this economy will mature. And that is the infrastructure that we want to build for.

Dhruv Sharma: So Shreyans, explain to us a little bit, what are the core components of a satellite? What is the terminal, ground station? I remember seeing the last Mission Impossible movie had the ground station from a small part.

Shreyaans Jain - Co-founder & CEO, QOSMIC: What a sight! Yeah, it is. So optical ground stations are nothing but telescopes. You are just refurbishing the telescopes to be able to catch these lasers from space. And even on satellites, right, you now have a small box, nothing else, just a transmitter with which you shoot laser signals. And that is what you have to engineer. Now, the problem that you walk into when you come to laser communication is that it is very, very pinpointed. You have to have the pointing accuracy of being able to point at every 10 meters from 500 kilometers above your head. And a ground station should have as much tracking capability as you have in a BrahMos missile. So the kind of tech that goes behind building systems, optomechanical systems for tracking laser beams off of satellites and sending these laser beams off of satellite is crazy. The kind of precision, the kind of control that you need over large objects and control algorithms is insane. And that is what we build.

Utsav Somani: Give us some size. Like, I mean, what does the base station look like in terms of how much area do they have to cover and process these satellites?

Shreyaans Jain - Co-founder & CEO, QOSMIC: So that is the very good part about optical connectivity, that the size gets reduced here. The ground stations we see in Mission Impossible and a lot of these things, these are massive dishes, 2 meters, 3 meter size dishes, right? Here you can do it with a 30 centimeter, 50 centimeter telescope size. And that's it. Even on the terminal that ends up on the satellite, right? When you need very high throughput for radio frequency, you need a very large dish or antenna to send this through. For the laser terminal, it's just a 10 centimeter, what do you call it, aperture. So the point is, the space economy and everything is driven by cost per kg, how much, in how less kg can I send it up, okay? And that is what laser connectivity is also providing. If somebody is going to give you 10 Gbps at a fraction of a weight class of what your RF was, and that is 10x on your throughput, why will you not choose it?

Utsav Somani: So you're sort of building like the, I mean, the telecom provider, not the telecom provider, maybe the internet service provider for like the, I mean, the space economy.

Shreyaans Jain - Co-founder & CEO, QOSMIC: Yes, so I say the same to everyone else. The shift is literally from 2G to 6G, instantly. Currently, the space economy works in a very 2G manner. And we, with the optical infrastructure that we are building, you instantly switch to 6G in terms of connectivity.

Dhruv Sharma: I'm thinking when the first orbital data center comes online, demand for you is going to go through the roof.

Shreyaans Jain - Co-founder & CEO, QOSMIC: I'm so happy, man. I am so happy Elon and these guys are banking on orbital data centers, because that is like 60% of my inbound. Because orbital data centers is that high throughput connectivity. These are the guys who need very, very high amounts of data to flow back and forth between space to ground. And the only thing that can do this is optical ground station. I mean, did you guys see the Artemis mission that went to the moon?

Utsav Somani: Yeah.

Shreyaans Jain - Co-founder & CEO, QOSMIC: Yeah. So the Artemis mission, these guys did a live video stream from behind the moon using Netflix across the world. Using what? Optical ground station. I mean, you can give 300 Mbps from the moon using the same technology. We know that this is the only way to scale to the stars.

Dhruv Sharma: But tell me, who is the enemy of optical? Is it clouds? Is it some sort of atmosphere?

Utsav Somani: Can I ask that same question? Can it punch through weather and clouds?

Shreyaans Jain - Co-founder & CEO, QOSMIC: No, no, no. Clouds are an absolute killer. Absolute killer. But this is where we see that we are blessed being based out of India. Because India has that kind of geography that has that rain shadow regions. Like we have Deccan Plateau, we are based in Bangalore and Bangalore is cloudy half the time. But if you just go three hours from here in the northern part of Karnataka, it is an entirely rain shadow region. You won't see any cloud. The same goes for Rajasthan, Gujarat, Madhya Pradesh, even Hanle for that matter. So you are able to have so many sites where you have cloud-less days and you can able to do this downlink. And this spans not just for India, but across the globe. You have multiple of these sites where you can place these ground stations and get this high throughput connectivity across the globe. And you network the sites together? Yes, yes, yes. We do network the sites together. So it is a lot of technical operations that you have to play in terms of connectivity. And that is what a communication stack is.

Utsav Somani: Amongst the satellites as well, do they communicate between each other to send and collect data? I mean, collect data and then send it together? Yes, yes.

Shreyaans Jain - Co-founder & CEO, QOSMIC: So we solve for both of these problems, space to ground. So our primary mode is these ground stations. But we also build these inter-satellite link terminals. So we are working with TakeMeToSpace to launch these satellite terminals in the sky because these guys are the de facto orbital data center player out of the country. And connecting their orbital data center mesh using inter-satellite link, that is the goal. So if, let's say, there's a cloud above my ground station today, you can send it to your other satellite and send it to another ground station. That's it. It's just a routing problem to solve for.

Dhruv Sharma: And are there constraints on range or can you boom all the way up to geo and maybe even beyond? You can do Mars. You can? Yeah. Well, Mars rover, how do they communicate back with us?

Shreyaans Jain - Co-founder & CEO, QOSMIC: Yeah. You can communicate very slowly with Mars rover. Very slowly. Yes, that's radio. Because they don't have optical yet. So these guys have started using optical for Mars based missions now. That's why Artemis tested out this optical communication from moon. Because see, from next year, NASA is saying that they will send a rover every month to the moon. Now how will you communicate with so much infrastructure on 6kbps? What works on 6kbps? You need a network of communications and I think optical will get you there.

Utsav Somani: And we've had many of these founders on the show, space tech founders, who are doing imaging, different use cases of different imaging, different industries also and different kinds of imaging also. So they will eventually become users of yours or do you think that their needs are being met by radio frequency?

Shreyaans Jain - Co-founder & CEO, QOSMIC: So our thesis started with them. Now as you see the likes of Pixel here, you see Planet Labs in the United States, a lot of these guys are collecting a massive amount of data. When you walk into the hyperspectral regime and you walk into the EO regime, you are collecting so much data that you can only send 40% of it. And the way these satellite operators are designing their mission is designed around their downlink parameter. So you spent 3 to 4 million, 3 to 4 years to launch a satellite, your 5 years is existing but it only runs at 40% efficiency. Just because your downlink rates are slow and that is how your mission was designed. My point is, get rid of all of this. Work as freely as you can and at the maximum extent possible.

Utsav Somani: And what are you thinking will be the cost for attaching your thing on a particular satellite that's going up to the space?

Shreyaans Jain - Co-founder & CEO, QOSMIC: So the cost essentially plays out specific to the customer. For our ground station, we like to say, I can give you at $1 per GB. This is cheaper than any network that is out there. So because we communicate in GBPS regimes. But for the terminals that have to go on the sky, it depends on how your constellation is being designed. So if you have a sparse constellation, then you need 4-5 satellites, so you need a lot of power to send to your other satellites. So I will design that optical terminal differently. If you have a very dense network, the likes of Starlink or something even a little less dense, but that requires another optical terminal. So it ranges based on customer and their requirements for these optical terminals. But for the ground station, it is like baseline, the $1 per GB, when there are massive amounts of data that these operators need to flow, so we can cut that cost there as well. But baseline, I can give you cheaper internet than what Jio gives you as a data pack today.

Dhruv Sharma: And Shayan said, one thing we were chatting about before we went live, you know, having a commercial mind about quantum scientists, why did you keep quantum in the cosmos?

Shreyaans Jain - Co-founder & CEO, QOSMIC: I think that was enough.

Utsav Somani: Something for deep tech founders, right? I think what we were discussing through also says, I mean, a lot of people don't have a commercial bent in, which is actually good for a deep tech founder where they focus on solving the problem. But at what point do you have that commercial bent that this will become a business?

Shreyaans Jain - Co-founder & CEO, QOSMIC: I will say this, see, IP is a very strong mode in your initial days, because a big player will come in and kill you because they have manufacturing put up, they have commercials in order, and he'll just break you. So a lot of the research that you have done, you essentially are just making a very comprehensive data, bomb cost or an Excel sheet for a large integrator. That is what deep tech founders are walking into today, right? You spend years perfecting your tech, and then it breaks down into, hey, these are the components that I need, large integrator will come in, put those things in a box and ship it better than you. And that is why deep tech founders need to have a very strong commercial angle from day one. And somebody has to buy it, you have to understand the reason why he's buying it, what are his pain points, and why will he pay the price that he wants to pay? So this was a very core fundamental to me, because, see, I've worked around academics, but I've grown up in a business family. So I've seen both ends of these spectrums. And I've realized that academics are very good at doing science, but they do not know how to put this out to the market, how to buy things, buy somebody buying things, cool tech does not get bought just because it's cool, there has to be a pain point that you have to solve for. Or for that pain point, people are willing to pay a decent amount of cash.

Utsav Somani: And talking about solving pain points, you test run, you did a test run, TRL 6, 10 kilometers on ground, talk to us about that.

Shreyaans Jain - Co-founder & CEO, QOSMIC: So the point of this 10 kilometer was to show that, hey, now we can do this at scale, when we started out as within three months, we were able to scale this to one kilometer using all international standards. Now we have done this for 10 kilometers as well with showing power loss, spading and everything, so that we are able to establish, how do I say this, confidence in the market, these guys can scale rapidly. And the thing that happens in this optical communication is, as we have discussed, atmosphere is a killer. So the amount of atmosphere that you see horizontally, is a lot more than you will ever see vertically. So when I do this optical link at a 25-20 kilometer distance in front of me horizontally, I'm facing the same amount of atmosphere that I will face at 500 kilometers. So this also proves my tech for the same problems that it will see when I talk to space. And that is the way that we are building that credibility and that technical ethos in the market. See, we can show things up to that level.

Utsav Somani: If you record a clip of this, if you send it to us, we will include it in the content that we put out about this chat as well.

Dhruv Sharma: And staying with that commercial question, we were asking you, so tell us what the infrastructure looks like in low earth orbit right now, how built out is it, and then also in deep space.

Shreyaans Jain - Co-founder & CEO, QOSMIC: So if you see the LEO market, half of this is Elon, and that is why I like to take Elon out of the space tech thesis, because he's a single integrator who's built this thing for himself. And now he's selling a consumer internet to the end customer. But the most of the space tech industry does not work in this fashion. Nobody has built that kind of an assembly line that he has. So when you look at the other space tech market, it is still very evolving. And that is where you see the right kinds of other players like Rocket Lab. You have players like, again, Pixel, Digantra, Galaxy, out of the country, who are doing, and Dhruva, who are now scaling towards that constellation size of satellites being built. And that is where we are seeing this market, that you will not have Elon like large dishes or large V2, V3 satellites, but you will have 100, 200 kg satellites forming these constellations, these swarms in space. And that is where we are seeing that rise in demand for optical terminals as well. Because now people have moved away from single missions to constellations. And that has given this rise to optical connectivity.

Dhruv Sharma: Kutsov might be on mute.

Utsav Somani: Sorry, Shayan, sorry, I lost my mic connection. But what are the big tailwinds that are enabling the space tech ecosystem to boom in India? What are the big milestones that have happened for the space economy of India to open up?

Shreyaans Jain - Co-founder & CEO, QOSMIC: I would say just in the nation, with Trump and everybody, they have closed down the borders decently. And we are seeing this actively. There are a lot of very good talent is flowing from the United States back to the country. And that has helped India gain a very decent chunk of space technology. How do I say this? People and the right kinds of ethos coming back to the market. Because, again, we were a new economy in space. We have never built this at scale. So when people from the likes of United States are coming back, they come with that kind of experience. All of those things. And then just besides that, the government here has done a very good job at placing space tech at the forefront of the market. That, hey, this is an infrastructure that we need. And we need to build this now. So the privatization of space tech and the kind of capital that we are seeing in the market is very good. And that has allowed a decent bunch of ambitious ideas to be now tested at scale. Awesome.

Utsav Somani: Shayan, wishing you all the very best. Thank you so much for coming on our show.

Shreyaans Jain - Co-founder & CEO, QOSMIC: Thanks, guys. Thanks for having me and have a good day.

Utsav Somani: Cheers. All right, listeners, we're moving on to our next guest. We've got Durlap from Barosi with us. But before Durlap, I want to give a shout out to Aries on a live chat who just sent us our first super chat, by the way, through. I'll explain what super chat means after that. But yeah, it's a mini milestone for the TON team, I guess. Durlap, welcome to the show.

Durlabh Rawat - Founder & CEO, Barosi: Hi, what's up? Hello, Durlap.

Utsav Somani: Should we introduce the business for our listeners?

Durlabh Rawat - Founder & CEO, Barosi: We can start any way we want.

Utsav Somani: Go ahead then.

Durlabh Rawat - Founder & CEO, Barosi: So my name is Durlap and my journey started from a small village in Uttar Pradesh. And I had a small aspiration, a small ambition to get out of the village. That's how this journey started. Then I did my diploma in mechanical engineering from Pusa, did some jobs for 12 years with Mahindra and Mahindra. And then I started Barosi. So the journey and the total experience is 20 years. And the reason for going back was that I always thought that we would go back to Dhartiputra, where we came from, where our upbringing has been, to do something there. After 12 years, I felt that we would get stuck there and something would come out of it. That's how the idea of Barosi started.

Utsav Somani: All right. And what's the scale? And what is the scale of the business right now?

Durlabh Rawat - Founder & CEO, Barosi: We are now at Rs. 100 crore. And typically, this October will be our ever highest. Sorry, June will be our ever highest, where we will be doing Rs. 9 crore a month. So crossing Rs. 100 crore mark this month.

Utsav Somani: And what is the product suite right now?

Durlabh Rawat - Founder & CEO, Barosi: We are primarily a ghee brand. 35-90% of our business comes from different variants of ghee. We have Desi Cow Ghee, then we have Buffalo Ghee and Cow Ghee. Then 5-6% is milk business, which we only do in Gurgaon. And another 4% is honey, cold- pressed oil and some other authentic products.

Dhruv Sharma: Dhruv, do you do the livestock for ghee yourself?

Durlabh Rawat - Founder & CEO, Barosi: Our own farm is in Pataudi. Pataudi is about 40 km from here. And we also have an ecosystem of farmers there. So 70-80 farmers are associated with us around Pataudi, who supply us with farm fresh milk daily. And this relationship with them has been going on for the past 8-9 years.

Dhruv Sharma: And that was only possible because you were from there?

Durlabh Rawat - Founder & CEO, Barosi: Yes, no, I mean, so the idea was that, I am from Jewar, UP. Pataudi is in Haryana, but we had set up the farm because we had to go to Gurgaon. My wife's job is in Gurgaon. So, anyway, because the milk production and the supply chain of milk is upcountry. So, 40-50 km away from Gurgaon, we found Pataudi a better place. And that's where we first set up our farm and started building the entire ecosystem of farmers there. So, it's been 10 years with these farmers. And this journey started with our relationship with them. We selected young farmers who didn't have a job there. And we associated them with 1-2 cows. We asked them to keep 1-2 cows. And we funded them 50% in those cows. And over a period of time, gradually, all these farmers, some have given 10 cows, some have given 15 cows. So, a journey was created for them as well. Employment was generated there. An exclusive supply chain of milk was created for us. And the real impact, which we say should be at the grassroots level, we felt that this is a better way. And from a business point of view, we wanted to keep our livestock, our cows. But our mentor advised us that this would not be a better way. Because the more livestock assets are heavy, the more risk will be created. So, mitigate this risk. So, I think this is a win-win situation for everyone where we don't build assets in a lot of livestock. But you are doing this through the network of farmers.

Utsav Somani: And you said in the beginning that there are different types of Ghee. So, what are the different types of Ghee? Is it based on which cow is it coming from or buffalo or something else? Because there has been a lot of debate on A2 Ghee.

Durlabh Rawat - Founder & CEO, Barosi: Yes, yes. So, there are 3 types of Ghee that we make. One is A2 Desi Cow Ghee, which is made from the milk of a Desi Cow. Then there is Cow Ghee, which is made from the milk of any breed of cow. For example, for us, it is a mix of cow-breed milk. And then there is Buffalo Ghee. And yes, if you have any further questions, because if you want to debate on this...

Utsav Somani: What are the advantages? A2 Ghee was marketed a lot in the middle. Even A2 Milk was marketed a lot in the middle. And it still is.

Durlabh Rawat - Founder & CEO, Barosi: So, A2 Milk and A2 Ghee both seem to be in the same category. And there is a conventional wisdom in this. A customer wants to buy Ghee made from the milk of a Desi Cow. And typically, let's give an example of this. 2 years ago, when FSSI came, they put a ban on A2 Ghee. And when the ban was lifted in 4-5 days, at that time, we were looking at social media. And there was a consumer fight where they were saying that... Because this is our choice. Because our generation has milked from the milk of a Desi Cow. And if we eat the Ghee made from the milk of a Desi Cow, because you don't know... The voice of the consumers is that people don't know the benefits. So, we shouldn't be deprived of it. But if we look at it in a scientific landscape, then I think... Because A2 is a protein and it is not found in Ghee. So, in the composition of Ghee, if we look at it scientifically, then all Ghees have the same nutritional value. Because there is no protein in it.

Utsav Somani: And for digestibility, I am guessing, it will improve a lot.

Durlabh Rawat - Founder & CEO, Barosi: In our opinion, this is my individual stand. In the case of milk, we believe that A2 is a better alternative. Sometimes there are lactose intolerant customers. So, it is a better alternative for their gut. So, it is light and easy for your gut. Whereas in Ghee, we feel that Ghee is more of a choice of people. That answer comes from conventional wisdom. Because they want to eat Ghee made from the milk of a Desi Cow. So, they want to eat it. But we feel that Ghee is not that different.

Utsav Somani: There is a question in the live audience from Simi. Do you add preservatives to the milk and Ghee?

Durlabh Rawat - Founder & CEO, Barosi: No. Our milk is consumed within 48 hours in the same city. We distribute milk only in Gurgaon. Whereas the shelf life of Ghee is only 12 months. So, there is no need to add any preservatives to it.

Dhruv Sharma: Dhruv, tell us once what are the different aspects and components of Agribusiness? And what is the most important component in your Agribusiness?

Durlabh Rawat - Founder & CEO, Barosi: If we talk about Dairy, then there are 4 main aspects. The first aspect is that the production of milk from the cattle is a big part of it. You can do it alone or with a big dairy setup. In India, there is a cooperative system. In every household, there is a cow or a buffalo. The milk is collected and processed. So, the supply chain of India is fragmented. And the milk is delivered through small farmers. So, this is the most important parameter. So, the supply chain of milk is first. Second is that milk dairy is a perishable product. And the manufacturing and coal chain management is the second part of it. So, when the milk reaches you, how it is processed and what are the by-products you are making from it. Milk, butter, and the product mix. And the third important part is that if we look at the point of view of building a brand. If a brand has a better supply chain and they own the manufacturing. So, how can we make a better brand around this authenticity? How can we communicate with the customer? How can we communicate with the customer that this is a supply chain and it is being controlled. So, if we are taking the authenticity with storytelling to the consumer.

Utsav Somani: I think there is a question on this. Our live chat is very active today. Udit has asked, how did you went about cracking distribution? So, I am guessing you are answering that question only.

Durlabh Rawat - Founder & CEO, Barosi: Yes, so our distribution has been cracked through quick commerce. We are limited to supply chain, manufacturing, and brand building. Distribution is a big play in FMCG. And not all the pieces should be handled as a business. So, for us, distribution is cracked by quick commerce. And we consider quick commerce as the distribution of the future. Because our consumers are sitting in metro cities. And where quick commerce is increasing its distribution and penetration very fast. So, we also think that the distribution of the future will be on quick commerce and e-commerce. Customer buying will also be there. Offline over a period of time will be weak. And digital distribution will keep improving. Because it is efficient from the point of view of the customer. And brands like us who sell through quick commerce. Where we can take all the decisions on the basis of data. What are the customer's choices? What is the trend? What is the product? What product is being sold in which region? So, it makes the whole distribution very efficient. And very good decisions can be made on it. So, our whole distribution is made on quick commerce and e-commerce.

Dhruv Sharma: Durlop, we are seeing your website. Even from a marketing standpoint, everything is very original and culturally rooted. So, how do you think about marketing?

Durlabh Rawat - Founder & CEO, Barosi: We think about marketing in such a way that. The more authentic you are, the more beautifully you can say it. Without any artificiality. Then it is better. So, it comes to us without any effort. Because we have lived this life continuously for the last 40 years. And you can see a part of it on our website. Which is India. And who knows our brand positioning very clearly. In which we say that trust is a postcard from India. So, this line says that we will show you India. This is the brand that talks about India's farmers. Talks about the nature there. Talks about their farms. Talks about their products. Talks about their culture. And you are an Indian landscape. Which is very inspirational and educated. And where our customers sit. Where our customer is. In his life, the absence of today. This is the absence of India's vision. So, if we think that our brand. Can give them a joyous moment. If it can give them a glimpse of India. To our consumer. On the authenticity of the product. So, it's a good combination. That's all we are thinking about. And we are making it continuously.

Dhruv Sharma: According to me, you have to say. There is no mixing in the product. And there is no making in the product. Wow! And tell us about your Manesar plant.

Durlabh Rawat - Founder & CEO, Barosi: So, Manesar plant. We have planted it last year. In which our maximum capacity is. One shift. Right now, it can produce 100 tons. Per month. And in the coming time. If we can increase this capacity. Then it can go up to 200 tons. In today's date. We make 40-50 tons of ghee. Per month. From this manufacturing plant. And this is exclusively. Ghee plant. Where we make all three variants of ghee. In which. Desi cow's milk made ghee. Which is also called A2 cow ghee. Cow ghee and buffalo ghee.

Utsav Somani: One more question. How do you ensure. Customer discovery? How does the customer discover? I will order from Quickcom. How? This is Udit's question.

Durlabh Rawat - Founder & CEO, Barosi: So, there are 2-3 ways. In FMCG. Typically, this. Customer awareness. Is through the CM3 brand. Through that, many times. FMCG brands. Because we have always been bootstrap. We never had CM3 money. So, socially. As much as we can. To the customer. Through our social media accounts. And different. Such opportunities. Where we can talk. Shark Tank has been. Very good. Like a catalyst. Where large-scale. Brand awareness. Reached the customer. And. New brand awareness. Or through other distribution. If you are available. The customer sees. First awareness. If we are available. The customer buys. First awareness. Today's awareness is. Shark Tank. But you didn't take a deal.

Utsav Somani: We didn't get a deal. In both.

Durlabh Rawat - Founder & CEO, Barosi: After Shark Tank.

Utsav Somani: It has increased a lot. You are on the top line. In the last financial. When you presented. It was less than 5 crores.

Durlabh Rawat - Founder & CEO, Barosi: We were a small brand. In the last 3 years. After 5.5, we did 11. After 11, we did 33. Last year, we did 56. This year, we will cross 100.

Utsav Somani: Wow. Did you enjoy? What is your next aim?

Durlabh Rawat - Founder & CEO, Barosi: Our aim is. We enjoy working. Are you exploring.

Utsav Somani: A new product line? Or you want to focus on these?

Durlabh Rawat - Founder & CEO, Barosi: We have 2-3 more products. In the dairy side. In the curd side. We will bring interesting products. Butter. In India, apart from Amul. There is no better product. We think. It will be difficult. But if Barosi wants. To do it. In butter and curd. We want to do interesting products.

Utsav Somani: Make a free catch up. It will be fun.

Durlabh Rawat - Founder & CEO, Barosi: I think. There is a good scope. But Barosi won't do it. We think Barosi. Will stay in the dairy side. There are other good brands. We think Barosi. In the global landscape. Is the best. Ghee brand. Globally. Awareness is increasing. In different countries. New green shoots. We think. In the global landscape. Ghee should be from India. We have the right. Ghee origin is from India. If cheese is from Europe. Ghee should be from India. In that direction. In the long term. In 10 years. Barosi should be. A global brand.

Dhruv Sharma: Sometimes I think. Coffee. Is single origin. From which state. In dairy context. A1 or A2. Cow breed. Cattle farm. Health. Diet. Veterinary certificate. Will packaging change.

Durlabh Rawat - Founder & CEO, Barosi: It is challenging. It is challenging. Packaging can't solve it. Marketing can. Supply chain. In US and Europe. There are big farms. With single origin milk. Work should be done. Properly. If supply chain. Is not there. Packaging will be incomplete. In India. This is the reason. Supply chain. Is fragmented. Dairy. In villages. People don't want to work. This is a big problem. Brands like us. Can improve dairy. We can improve dairy. We can find solutions. So that people. Don't run away.

Utsav Somani: Thank you so much. It was very inspiring. Shout out to Aryan. He sent a second super chat. He is saying. A founder with purpose. Amazing insights. Thank you. One final thing. We can highlight. Things we saw on the internet. You will have to make. These for me. Softbank famous slides. He is going full. Anti-AIS flop. Let's do it by hand.

Dhruv Sharma: I am thinking. Does Masa even know. There is a new media thing. People care about. Design and stuff. I love these slides. The 46th AGM. Of Softbank. We can't go into each. This is Masa. Griping in public. He is addressing his shareholders. You have only been. Paying attention to. Assets that Softbank holds. At some point. There were three. Our NAV was worth $3 trillion. We have 64 of them. You are not thinking. About the goose. That lays the golden eggs. In other words. Softbank's own. Intrinsic value. He does not think. That is priced in. It is not just the goose. You have to pay attention. To the whole nest. Four corners. Models. Semiconductors. Data centers. Robotics. He is taking positions. Going forward. If you must describe. A value to Softbank. It should be to the whole nest. Not just the eggs.

Utsav Somani: Fascinating. To give him his due. He was too early. He ended up selling. NVIDIA. The hottest stock. Since last year. He ended up selling. Fairly early.

Dhruv Sharma: He has given a fresh perspective. To everyone. What is a super chat? Super chat is when.

Utsav Somani: Somebody sends us money. To get a highlight on a box. Arjun sent us one. Then we had Aries. Do the first one. Bank is going. Thank you guys. We appreciate the support. One thing we can do. Anyone tuning in live. Why don't we have. A 30 minute session with all of you. I see common names. All of you tune in. Write to live. We will send a 30 minute feedback. Give us your feedback. We will chat with you. Thank you for tuning in. Have a wonderful weekend.